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New JURA world campaign featuring Roger Federer and his robot

JURA’s coffee culture and coffee pleasure can be summed up with one phrase: ‘Freshly ground, not capsuled’. This catchy slogan is also the basis of the new commercial.

Roger Federer has a new high-tech robot to help around the house. He is clearly happy with his mechanical butler... until it tries to offer him a coffee from a capsule.

Told with a charming twinkle in the eye, the story proves that discerning coffee lovers would only ever consider a freshly ground coffee.

The automatic machine from the TV advert

So many moments of pleasure to choose from

The S8 combines excellence in technology, quality, operation and design. Thanks to innovative new features, it creates the full range of speciality coffees to an impressive standard of quality.

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Director's Cut

Enjoy the full-length version of the TV advert.

Print media