As it contains up to 0.1 percent volatile flavours, roasted coffee is one of the most aromatic foods available. Coffee is very delicate in both whole bean and ground bean forms.

Coffee must always be protected against oxygen, the major enemy of coffee aroma. For this reason always store your coffee in a dry, dark and cool place in a tightly sealed container.

Once exposed to air, ground coffee keeps its freshness for around two weeks. After this time the taste of the coffee degenerates rapidly and the coffee becomes tasteless and stale. The fats and oils coffee contains can also quickly become rancid. For this reason coffee should be used up quickly.

For your favourite coffee select whole, fresh coffee beans to enjoy the full coffee aroma. The aroma preservation cover on the bean container of the JURA fully automatic coffee machines optimally safeguards the flavour of the coffee beans.